About Us

Hello Lindx!

Welcome to Voce Lindx — we're Barbara and Denys Melo, two Brazilians living in the vibrant and diverse city of London.

Our Journey

In 2017, we began a heartfelt journey to create something truly unique: Voce Lindx. The name holds deep significance. In Portuguese, words usually end with “A” or “O” to indicate gender — feminine or masculine. We replaced these with “X” to celebrate all identities. Voce Lindx means “You are beautiful”, and that beauty is for everyone — regardless of gender or label.

Our Mission

Our mission is clear: to ensure everyone feels seen, respected, and included. We believe no one should be boxed into a predefined label. We are all Lindx — and everyone deserves the freedom to express their true selves.

Our Evolution

Back in 2017, we were full of ideas but had a lot to learn. Life led us to pause and grow. After the pandemic, and many hours of research and learning, we relaunched Voce Lindx in 2022 — this time with more purpose and clarity.

We recognised the need to create a store where people can shop freely, without gendered expectations. Because let’s be honest — clothes don’t have a gender.

Our Brand Today

Voce Lindx is no longer just a store — it's a brand with a mission:  
To stand for inclusivity, self-expression, and sustainability.

- We respect and include all pronouns.
- We carefully choose partners who offer eco-conscious, Vegan-friendly products.
- We use on-demand production to avoid waste and overstock.
- Every item is made for you, when you order — unique, intentional, and with love.

Supporting the LGBTQIAP+ Community

We are proud to support the LGBTQIAP+ community in all its beautiful diversity.

Whether you identify as transgender, lesbian, gay, bisexual, queer, intersex, asexual, pansexual, agender, non-binary or fluid — our collections are designed to affirm your identity and help you feel proud of who you are.

Fashion should never limit anyone. At Voce Lindx, we believe self-expression has no gender, no rules, and no borders.

Our Commitment

We are committed to building a safe, vibrant, and empowering space.  
A place where you can feel welcome, celebrated, and free to simply be yourself.

We stand for:
- Black lives

- LGBTQIAP+ lives
- Sustainability
- Love over labels

Join Us

Explore our store and discover pieces that not only make you look amazing — but feel amazing too. Join the Voce Lindx family and be part of a movement that uplifts you, exactly as you are.

Thank you for being here. Thank you for being Lindx.  
Let’s celebrate our individuality together.

With love,  
Barbara & Denys Melo 
Founders, Voce Lindx LTD